An Electrifying Partnership – Audi x Ken Block
An Electrifying Partnership – Audi x Ken Block
Posted on September 28, 2021
Meeting your heroes is a tantalizing prospect, working with them is nothing short of a dream come true. With immediate effect, Audi and accomplished automotive icon Ken Block will be working together exclusively on exciting projects for electric mobility.
“Audi is the brand that ignited my passion for motorsport” said Block, fittingly so as the Audi quattro was revolutionizing motorsport in his teenage years. Though accomplished as a rally and rallycross driver, Ken Block is perhaps most memorable for his series of elaborate and mesmerizing Gymkhana videos that feature skillful maneuvering of high-performance vehicles in unmistakable settings.
Block further stated “Electric mobility is the future. I see the electric car as a leap forward for us as a society in order to create something that can not only reduce emissions and hopefully make the planet a better place. But not only that: it’s also about performance.”
Block has already made forays into electric vehicle performance winning the inaugural Projekt E series rallycross race, and expressed amazement and captivation from piloting the Audi RS e-tron GT. The shared love of performance and belief in innovation between Audi and Ken Block makes for a seamless match, and many exciting developments are no doubt to come.
